RAD Creative is a blog that focuses on writing articles about design.
I’m the Creative Director at RAD Creative, overseeing creative direction while also handling graphic design and motion graphics design.
I’ve developed a visual identity focused on abstract shapes and modern patterns, aimed at delivering a bold and impactful statement.
The color palette is saturated, featuring vibrant hues that generate striking contrast.
The logo combines two primary elements: the wheel as a symbol of creativity, innovation and design, and the cyclops representing strength, power, and uniqueness.
The social media content primarily focuses on posts about new articles, but often, more creative reels are needed, which I’ve created leveraging my skills in motion design and 3D.