Fedez is an Italian influencer, public figure, and singer. Sony Music asked me to create an animated visual for one of his soundtracks. The visual is featured on the official YouTube and Spotify channels. The goal was to craft a cartoon-like visual akin to stop-motion, despite working digitally. I was given an early preview of the song and after listening to it multiple times, I created a character floating inside a lava lamp.
I obviously created a storyboard and made several sketches, and only after that did I move on to the rendering phase, opting for cool colors and a dark atmosphere.